2019年9月23日

Customer Experience The key to marketing through Facebook is simple: One such brand that has done this successfully is Coca-Cola.

Increasing brand share and sales

piano cruel angel thesis A Coca-Cola Community Over the years Coca-Cola has tried many different marketing campaigns such as its polar bear and Santa Claus holiday commercials, endorsements from celebrities such as Elvis Presley, Elton John and Bill Cosby, gold colored cans for the Olympic Games and the more recent anti-obesity campaign.

Coca-Cola, which joined Facebook inhas garnered over 60 million likes in just under five years by focusing less on straightforward product promotion and more on its fans. Engagement is Simple coca cola facebook page case study Words and Photos On Facebook two of the easiest ways to reach an audience and build a fanbase are through a status update or photo that encourages comments, likes and shares.

Whatever is posted has to suggest a sense of community so that fans feel there is a connection between themselves, the company and other fans that that doesn’t solely revolve around a product.

Can you feel the togetherness rays? This status has 18, likes, four reasons to not do your homework and comments.

Photos and text should not only be used separately, sometimes status updates that include photos can be just as engaging. As it is getting closer to the summer months, a good way for a brand or company to promote themselves and still be promoting conversation among fans is by referring to a popular summer activity.

Coca-Cola on Facebook Case Solution & Answer

For Coca-Cola this is coca cola facebook page case study with a photo which focuses on the soft-drink, but clearly shows someone at a skate park in the background. The photo is partnered with the status: What’s your favourite skate park? Connecting Through a Mutually Supported Cause essay on role of youth in nation building way to connect with fans and followers is through a cause that is mutually supported.

An example is the can redesign that featured polar bears showing Coca-Cola’s support for the endangered species. In doing this, Coca-Cola shows visitors and fans of the page that the company isn’t just about promoting itself, but that it cares about important causes.

Coca-Cola Brazil

In turn, this can spark positive comments from fans, attract more fans and lead to conversation as well as boosting product sales. Bring Social Media Together Since Facebook isn’t the only coca cola facebook page case study media site out there, companies have to find a way to interact with fans across other mediums and bring these mediums together. One way that Coca-Cola connects different social media sites to Facebook is through contests and having fans share photos on Instagram.

Once such contest that is currently running is for the Muchmusic Video Awards in Toronto where fans have the opportunity to win free tickets by taking a picture of someone that inspires them and sharing the photo with the hashtag TakeMe2MMVAs.

  • The Instagram contest and skateboarding photo While every fan page can garner a few likes and content shares, as a whole, the basic principle of Facebook marketing is to make sure that whatever is posted, whether it be a photo or status update promotes social sharing and conversation.
  • Check out Facebook for Business Another way that a brand can engage with its fans is through a photo that tells a story through the image that is presented.
  • Social media Marketing image courtesy Inq Shutterstock.
  • One such brand that has done this successfully is Coca-Cola.
  • This integration of social media shows fans and followers that the company is willing to connect with fans across multiple social platforms and reward them for interacting with Coca-Cola through these channels.
  • This status has 18, likes, four shares and 1, comments.
  • Coca-Cola, which joined Facebook in , has garnered over 60 million likes in just under five years by focusing less on straightforward product promotion and more on its fans.
  • Can you feel the togetherness rays?
  • Engagement is Simple with Words and Photos On Facebook two of the easiest ways to reach an audience and build a fanbase are through a status update or photo that encourages comments, likes and shares.

This argument essay on violent video games of social media shows fans and followers that the company is willing to connect with fans across multiple social platforms and reward them for interacting with Coca-Cola through these channels. The Instagram contest and skateboarding photo While every fan page can coca cola facebook page case study a few likes and content shares, as a whole, the basic principle of Facebook marketing is to make sure that whatever is posted, whether it be a photo or status update promotes social sharing and conversation.

In doing this, not only can a coca cola facebook page case study expand its fan base, but use Facebook and other social media sites as tools to improve the overall social reach and develop better marketing strategies by seeing what is and isn’t engaging.

Social media Marketing image courtesy Inq Shutterstock.



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